Travel is still the big part of it, but we realize that how can we create that happiness. And next, we want to enable people to realize their lifestyle aspirations. Then the question is with this application, how can we keep them coming back? How can we increase their stickiness? So then we expand our ambition. Essentially this is something that we have discussed in the past two days because typical people will travel probably twice, three times a year. And then during it, you expanded, and now you’re a travel and lifestyle app with about 20 different products and services serving multiple markets. Before the pandemic, Traveloka was a travel price comparison search engines for Indonesia. So let’s talk about your brands in particular, and we’ll start with Traveloka. So what I’m hearing is compared to other emerging regions of the world, mobile-first, mobile-eager, aspirational middle class is bigger proportionally than many other places, and faster-growing. In fact, it is entering what is known as the golden age that really means is that from now to 10 more years is going to be exactly where China is there today. And for Facebook consumption on a daily basis, I think the statistics is that Philippines is the number one market. And as Shirley said, I think for Instagram, Indonesia is the number one market. So there’s a lot of money coming into the region. Indonesia, the largest economy, getting money both from India, from China, and from the US. 600 million young people, highly ambitious. No, I think Southeast Asia is perhaps the most incredible and exciting region in the world today. O’Neill: Maybe what is your view about… I know you’re passionate about trying to educate the market on the potential for Southeast Asia. So Amit, thank you for coming to Skift Global Forum. We’ll put a pin in that and come back to it. Probably I can tell a little bit more on our conversation. This year, the recovery is good, especially on the domestic side. We’ve seen that with the borders being open earlier these years. So yeah, that’s the opportunity in Southeast Asia. They demand everything to be available in one single platform. So that’s the similar expectation that is given to travel product. They want something that is seamless because even before pandemic, they are really accustomed to connected lifestyle. Pandemic has not just accelerated the penetration, but as well heightened the expectation toward digital product. At first there is, I would say a tall expectation towards digital products. So you may imagine this is a market that is essentially mobile-first. It is quite interesting as well that Southeast Asia is among the market with the highest social media consumption. So it’s quite interesting that one people can have more than one smartphone or phone on their, let’s say, wallet. The internet… sorry, the digital market or smartphone penetration is above 100 percent. And what is quite unique about Southeast Asia, it is a mobile-first market. We have more than 200 millions of middle class populations there. So Southeast Asia is a very exciting region with growing middle and affluent class people there. It’s such an honor to be here, meeting hundreds of people in the industry.Yeah. So maybe to start with you, what is the big picture opportunity in Southeast Asia? Assume we’re going to come out of the pandemic over the next decade. O’Neill: We’re very glad you made the flight from Jakarta to be here. It’s such an honor to be here, meeting hundreds of people in the industry. Thank you for coming to Skift Global Forum. So Southeast Asia represents a tremendous opportunity for the travel sector, and we’re going to hear today from two superstar companies from the region, Traveloka and RedDoorz, about what the opportunities are in Indonesia, Singapore, Vietnam, and the Philippines.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |